The following example demonstrates the typical steps Stelzner Consulting takes when creating a new corporate or product logo. To learn more, read on . . .

Step One: After meeting with the client, Peregrine Systems, to review their unique requirements, we produced a number of mockup logo designs which are presented here. This particular logo was designed for an employee self-help intranet product.
Step Two: The client reviewed our designs and selected elements they wanted us to further explore. We produced multiple iterations of a new design, of which a few are presented here.
Step Three: In this last step we finalized colors and added some subtle changes (such as the period between the words). The end result of this process was a design that exceeded the clients expectations.