Copywriting for Technology Organizations by Stelzner Consulting

Describing the business benefits of technical products with powerful copywriting is a core competency of Stelzner Consulting. Below are copywriting samples of white papers, product briefs and datasheets for a wide range of technology products and concepts. Click on any image to view the shown sample. Follow this link for additional samples.


Internet Advertising White Paper Copywriting The copywriting and associated illustrations for this whitepaper were created for DoubleClick to present the business value of their AdServer 5 product. DoubleClick is the pioneer of Internet advertising solutions. DoubleClick White Paper Copywriting Sample (PDF)

Artificial Intelligence White Paper Copywriting This piece is titled "The Next Revolution in Customer Service - Virtual Support Teams." The copywriting in this white paper was highly effective at communicating a new technology paradigm shift to this software company's potential clients. Aptex White Paper Copywriting Sample (PDF)

Mobile Services Datasheet Copywriting This datasheet is one of a series of datasheets created for Comverse, an international developer of voice-enabled calling solutions. The copywriting objective of this piece was to communicate a rather technical product in an easy to understand manner. Comverse Datasheet Copywriting Sample (PDF)

Storage Product Datasheet Copywriting This datasheet was written for Quantum \| ATL, an automated tape storage manufacturer. Copywriting focused on introducing a new SAN backup product for Network Appliance. ATL Datasheet Copywriting Sample (PDF)

Enterprise Storage Product Brief Copywriting This product brief and its associated images were designed for Quantum to describe the benefits and features of one of its tape library products. Copywriting focused on lifting a highly advanced and technical product to the understanding of both IT managers and users. Quantum Product Brief Copywriting Sample (PDF)

Enterprise Server White Paper Copywriting This white paper was written for Compaq's High Performance division. Copywriting for this paper was focused on educating customers on the benefits of enterprise server consolidation and to demonstrate the advantages of using Compaq products and services to accomplish user objectives. Compaq White Paper Copywriting Sample (PDF)

Web Services Product Brief Copywriting This piece is a product brief for a family of artificial intelligence software products. Our primary copywriting objective was to show that the products were part of a family and introduce the power of each specific product. Aptex Product Brief Copywriting Sample (PDF)

Internet Security White Paper Copywriting Copywriting for this white paper and its illustrations were created for Rainbow Technologies to describe the benefits of public key encryption technology. Rainbow White Paper Copywriting Sample (PDF)

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