Effective Product Brief Copywriting

A product brief is a document designed to focus on specific benefits and attributes of technical products. Below are copywriting samples of product briefs for a wide range of technology products. Click on any image to view the shown sample. In addition to copywriting, Stelzner Consulting provides a wide range of design services.

Enterprise Storage Product Brief Copywriting This product brief and its associated images were designed for Quantum to describe the benefits and features of one of its tape library products. Copywriting focused on lifting a highly advanced and technical product to the understanding of both IT managers and users. Quantum Product Brief Copywriting Sample (PDF)
Internet Security Product Brief Copywriting This product brief's copywriting and its associated illustrations were designed for SecureMedia, a software encryption corporation. SecureMedia Product Brief Copywriting Sample (PDF)
Hardware Security Product Brief Copywriting This product brief's copywriting was developed for Rainbow Technologies to describe the benefits of its "smart" cards and tokens. Rainbow is the worlds leading secure token manufacturer. Rainbow's Product Brief Copywriting Sample (PDF)
Web Services Product Brief Copywriting This piece is a product brief for a family of artificial intelligence software products. Our primary copywriting objective was to show that the products were part of a family and introduce the power of each specific product. Aptex Product Brief Copywriting Sample (PDF)