Benefits-Oriented Brochure and Datasheet Copywriting

First impressions matter. Persuasive copywriting that describes the business benefits of technical products and services is a core competency of Stelzner Consulting. The copywriting samples below include brochures and datasheets for a wide range of technology products and services. Click on any image or link to view the shown sample. In addition to copywriting, Stelzner Consulting provides a wide range of design services.

Networking Reseller Brochure Copywriting This QLogic brochure was written for the launch of the QLogic Signature Reseller Program. The objective of the piece was to communicate the benefits of joining the program conveyed through easy-to-read copywriting. QLogic Brochure Copywriting Sample (PDF)
Software Company Brochure Copywriting This corporate brochure was written for the launch of Previo Inc., and their automated eSupport solution for enterprises. The objective of this piece was to communicate the benefits of the Previo solution with copywriting that was addressed to multiple audiences. Previo Corporate Brochure Copywriting Sample (PDF)
Internet Company Brochure Copywriting This company brochure was written for Lantronix, a technology company that creates components to Internet-enable everything from street lights to toasters. Their objective was to create a piece that communicated their vision and highlight the clients they have helped. Services included design and copywriting. Lantronix Brochure Copywriting Sample (PDF)
Telephony Company Brochure Copywriting This corporate brochure was written for Digital Software International, a telephony-based software developer. Their objective was to create a piece that communicated their vision and services with compelling copywriting. DSI Corporate Brochure Copywriting Sample (PDF)
Storage Product Datasheet Copywriting This datasheet was created for Certance, a storage manufacturer and Seagate company. Design and copywriting was created to introduce a tape autoloader. Certance Datasheet Copywriting Sample (PDF)
Mobile Services Datasheet Copywriting This datasheet is one of a series created for Comverse, an international developer of voice-enabled calling solutions. The copywriting objective of this piece was to communicate a technical product in an easy-to-understand manner. Comverse Datasheet Copywriting Sample (PDF)
Networking Product Datasheet Copywriting This datasheet was written for QLogic, a networking manufacturer. Professional copywriting introduced a new host bus adapter product. QLogic Datasheet Copywriting Sample (PDF)
Storage Product Datasheet Copywriting This datasheet was written for Quantum | ATL, an automated tape storage manufacturer. Copywriting focused on introducing a new SAN backup product for Network Appliance. ATL Datasheet Copywriting Sample (PDF)